emic and etic analysis

emic and etic analysis
A distinction borrowed by anthropologists from linguistics. Emicists concentrate on describing the indigenous values of a particular society while eticists apply broader theoretical models across a number of societies. The emic approach became popular in the late 1960s as part of the movement towards cultural relativism . In practice, anthropological research has always entailed a mixture of emic and etic approaches.

Dictionary of sociology. 2013.

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